Founder AIOS Day · Thu Sep 18 · Hotel Montana, Luzern · 8 seats
Stop being the highest-paid administrator in your company.
One day in Luzern. You arrive with your laptop and a business that runs through your phone. You leave with an AI system that knows your company, answers your team's questions, runs one workflow without you, and a 30-day plan to keep going. Built live, next to you, by the founder who runs a 3,000 m² sports complex in Patagonia this way from 10,000 km away.
If your system isn't live by 17:30, full refund. No questions.
Payments processed by Big Blue People GmbH, the Swiss company behind El Bolsón AI.
You are the system. That's the problem.
Every question in your business ends up on your phone. Prices, availability, where's the file, what did we agree with the client, can you approve this? You built a company and became its help desk.
You tried tools. Some SaaS, a few Zapier zaps, SOPs nobody reads. Better, but you're still the one holding everything together, and you can't take a week off without the wheels shaking.
The next step isn't another tool. It's a system that knows your business and works for you.
01
You are the system
02
Tools + SOPs, you still hold it together
03
Your AI system runs the routine, you run the company
By 17:30 you have this running, not planned.
No coding. If you can explain how your business works, you can build this. That's the whole point. We install Claude and Wispr Flow on your laptop and load your company into them (you bring the accounts, about CHF 20/month each. Details on booking).
By 17:30
Running
Live Builds
03
Automations
7+
01
Your company brain
Your prices, policies, processes, offers, loaded into an AI workspace that answers questions the way you would. Ask it anything a new employee would ask; it answers. Your team can too.
02
One workflow that runs without you
We pick the one that costs you the most time: quote follow-ups, booking confirmations, invoice reminders, lead qualification, and automate it live in the room. It's working before you leave.
03
A 30-day plan
The next three automations, in order, with what each one saves. You know exactly what to do next Monday.
Not ten processes. One, done properly and running. The next three are in your plan.
Which process will you automate? You'll pick with me before the day.
Inquiry-to-reply drafts in your voice
Quote / proposal generator
Follow-up sequences for open leads
Meeting or voice-note to actions and client email
Weekly numbers brief
Staff-question answerer (your team asks the Brain from their phones)
Content from your real week
One of these, running by 17:30. If your dream process needs a developer, it goes first in your 30-day plan, not on the day.
This isn't theory. It's how I run my own businesses.
I own Big Sports: a gym with 300+ members, the region's only parquet futsal court, and a restaurant with a clay oven. 3,000 m² in Patagonia, Argentina. I run it from Luzern.
The AI system you'll build is the same one that runs it: it answers every WhatsApp and Instagram message in seconds, books trials, chases no-shows, and reports the numbers while I sleep in a different time zone. Membership went from 190 to 300 and climbing. The complex went from losing money to past break-even.
I'll show you the real thing running during the day, including the parts that broke and what we changed.
The orchestrator is named Cristóbal, after my grandfather, born in 1912 on the land where the courts now stand.
Payments processed by Big Blue People GmbH, the Swiss company behind El Bolsón AI.
Big Sports, El Bolsón. The laboratory behind the day.
members
300+
sports complex
3,000 m²
membership climb
190 → 300
Why in person, why only 8
You can watch AI workshops for free online. I've watched them too. You leave with a blueprint and a to-do list you never open.
This is different for one reason: we build it in the room, on your business, with me next to you. When something doesn't work, and something always doesn't, you don't watch a video. You turn to me and we fix it. Eight seats because that's how many founders one person can sit next to in a day.
You pay for a system that exists at 17:30, not for information. That's why the guarantee is real: not live, full refund.
The day
09:00
Coffee. Each founder names the one thing eating their week.
09:30
Build your company brain: load what your business knows.
12:00
Lunch at the Montana.
13:00
Automate your first workflow. Live, on your real tools.
15:30
Test, break, fix. Your team asks it questions from their phones.
16:30
Your 30-day plan, written together.
17:30
Live, or full refund.
09:00
Coffee. Each founder names the one thing eating their week.
09:30
Build your company brain: load what your business knows.
12:00
Lunch at the Montana.
13:00
Automate your first workflow. Live, on your real tools.
15:30
Test, break, fix. Your team asks it questions from their phones.
16:30
Your 30-day plan, written together.
17:30
Live, or full refund.
Your homework: about 45 minutes, due five days before
The day only works if your business is in the room before you are. On booking you get a short pack:
No homework, no build day. I'll call you and move you to a later date. Not a punishment; it's the only way the guarantee holds.
Five documents about your business (prices, common questions, policies, team, one process). Any format, dictated is fine.
A 10-minute worksheet listing the tasks that eat your week. From it, I pick your process for the day and confirm it by email.
Two accounts to create and a laptop you can install on.
For you if
You own or run a business with 2–50 people, you still answer too many questions yourself, and you're willing to bring your laptop and your real business to the table.
Not for you if
You want someone to build it all for you and disappear (that's the AIOS Sprint, talk to me), you're not the decision-maker, or you're looking for a lecture on the future of AI. We build; we don't theorize.
Seats
Standard
CHF 1,290
Early bird until Sep 1, then CHF 1,490
Everything above. Lunch and coffee at Hotel Montana included.
VIP
CHF 1,690
Early bird until Sep 1, then CHF 1,890
Everything in Standard, plus a private 60-min follow-up session within 30 days to build your second workflow with me, and priority for the AIOS Sprint.
Guarantee
If your system isn't live by 17:30, I refund the seat in full. No questions. I'd rather refund a seat than have a founder leave with a plan instead of a system.
Hotel Montana, Luzern
Art-deco hotel above the lake, one of the best-known addresses in the city. Seminar room with daylight, lunch and coffee breaks included, five minutes from Luzern station by the funicular. Bring your laptop; we provide the rest.
23 years: Argentine Navy, then corporate finance at Exxon, Microsoft, Pfizer and Novocure, last as Global Treasury Director. Left corporate in 2022. Built and lost a startup the expensive way. Now runs a sports complex, a restaurant and an AI studio, the first two with the systems built by the third. Lives in Luzern. Works in English and Spanish; German is a work in progress.
No. If you can describe how your business works, you can build this. The room exists precisely because you're not technical.
Laptop, and access to the tools your business actually runs on (calendar, email, WhatsApp, booking system, spreadsheets). We build on your reality, not a demo account.
The day runs in English. I speak Spanish natively and enough German to follow you (B1). Questions in German are welcome; answers come in English. If that's a dealbreaker, tell me before booking and I'll refund you rather than have you sit through a day in the wrong language.
Tell us. If there's enough interest we run a second date. No promises, just ask.
You have a running system and a 30-day plan. If you want it built out further, the AIOS Sprint (from CHF 4,500) picks up exactly where the day ends. Your seat is credited. Workshop, then Audit, then AIOS: each step credited toward the next.
Then it's not the process for the day. I'll pick one that runs, and the developer one goes first in your 30-day plan (or the AIOS Sprint builds it).
Yes. Not live by 17:30 means full refund, same week. Simple.
Card at booking (secure Stripe checkout). Your seat is confirmed the moment payment goes through. Companies that need an invoice: choose invoice at checkout; the seat is held 5 business days.
Full refund up to 14 days before (Sep 4). After that, transfer your seat to a colleague or a future date. No lost money, just no refund on the room we've paid for.
8 seats. Sep 18. Luzern.
Pay to reserve. Your seat is confirmed instantly, and I'll email you personally within one business day with prep questions. Early bird ends Sep 1.
Not live by 17:30 → full refund. Free cancellation until Sep 4.
Payments processed by Big Blue People GmbH, the Swiss company behind El Bolsón AI.
Founder AIOS Day · 18 Sep · Hotel Montana, Luzern | El Bolson AI | El Bolson AI
