Practical AI systems for owner-led businesses

Founder-led implementation studio

Practical AI systemsfor owner-ledbusinesses.

We audit your workflows, identify where AI can create real business value, and implement the first automation with you. From customer conversations to full AI operating systems.

Built by Big Blue People GmbH · Delivered from Switzerland & Argentina

-E-
Sound familiar?

You don't need more AI tools.You need the right workflow automated first.

Slipping through

Customer messages are slipping through.

WhatsApp, Instagram, email, web - every channel collects unread messages. Leads cool off, regulars wait too long, and you find out about it after the fact.

Owner-dependent

Your business depends too much on you.

Sales, ops, follow-ups, approvals - all routed through one inbox: yours. There's no system to hand it off to, so nothing runs while you're away from the screen.

Unclear where to start

You know AI matters, but implementation is unclear.

ChatGPT is fine in bursts. The hard part is turning that into a system: agents, approvals, knowledge base, and routing that actually fits your business.

The problem isn't awareness. It's implementation.

We audit, then we implement with you.

Start with a focused AI Automation Audit. Get a clear, founder-reviewed plan in one week. Then implement either ChattyPilot for customer conversations or a full AI Operating System Sprint for internal workflows.

These patterns reflect what we see with owner-led businesses - not a guarantee for every situation.

How we work

Three ways to work with El Bolsón AI

Start with the audit. Then choose customer conversation automation, a full AI Operating System, or both.

Best first step

AI Automation Audit

USD 1,500 / CHF 1,500
LATAM flexible: USD 800–1,500

A focused diagnostic. We map your workflows, surface the highest-value automation opportunities, and deliver a prioritized implementation plan with effort, cost, and ROI estimates.

  • 1 week delivery
  • Credited toward AIOS Sprint
Book AI Automation Audit
Powered by ChattyPilot

Customer Conversation Automation

Productized · separate brand
Hosted on chattypilot.ai

Always-on AI for WhatsApp, Instagram DMs, and web chat that captures leads, answers FAQs, books appointments, and hands off to humans when it matters. ChattyPilot is an independent product brand under Big Blue People GmbH.

  • Demo on request
  • For customer-facing automation
Visit ChattyPilot
Premium · founder-led

AI Operating System Sprint

from USD 4,500 / CHF 4,500
Optional AIOS Care from USD/CHF 500/mo

End-to-end implementation of internal AI workflows: agents, approval gates, knowledge base, reporting, and human-in-the-loop controls. Built with frontier AI tools, Claude-compatible workflows, n8n, and your existing stack.

  • 30-day delivery
  • Internal workflows + agents + knowledge base
Explore AIOS Sprint
Customer Conversation Automation

Powered by ChattyPilot

ChattyPilot is our productized AI for customer-facing conversations: WhatsApp, Instagram DMs, Messenger, and web chat. It captures leads, answers FAQs, books appointments, and hands off to humans when needed. ChattyPilot is an independent product brand and lives on its own domain.

  • WhatsApp Business, Instagram DMs, Messenger, web chat
  • Lead capture with your CRM and Google Sheets
  • Human handoff with full conversation context
  • Pricing, demos, and onboarding on chattypilot.ai
Visit ChattyPilotchattypilot.ai
CP
ChattyPilot
online · auto-reply
WhatsApp
Hi! Is the gym open today?
Yes - open 6:00 to 22:30. Want today's class schedule?
Yes please
Sent. Reply “BOOK” to reserve a spot.
Demo · anonymized
Owned businesses · operating labs

Tested in our own businesses before we sell it to clients.

We run AI-first operations at Big Sports Gym, Big Sports Futsal, and Big Resto Bar in El Bolsón. Every automation we ship to clients lives in production at one of our venues first.

Status
3 venues live
Location
Patagonia · Argentina
Stage
Pilot in progress
Gustavo Huenelaf - Founder, Big Blue People GmbH & El Bolsón AI
Big Blue People GmbH
Switzerland · Argentina
Founder-led

Built and operated by Gustavo Huenelaf.

I'm Gustavo Huenelaf, founder of Big Blue People GmbH and El Bolsón AI. I spent 18 years in corporate finance, treasury, systems implementation, and automation, then built technology and physical businesses across Switzerland, Europe, and Argentina. El Bolsón AI combines that operating experience with a technical team that has worked with me for years.

Built by Big Blue People GmbH · Tested in our own businesses in Patagonia · Delivered globally from Switzerland and Argentina.

Stack

Frontier AI tools, Claude-compatible workflows, OpenClaw, Claude Code, n8n, and human approval gates.

How it works

From first call to running automation, in three steps.

01STEP 01

AI Automation Audit

One week. We map workflows, surface the highest-value automation opportunities, and deliver a founder-reviewed implementation plan. Fee credited toward AIOS Sprint.

02STEP 02

Design & install

We wire n8n flows, agents, and channel integrations into what you already use. ChattyPilot for customer-facing automation; AIOS Sprint for internal workflows.

03STEP 03

Run & refine

Automations and agents keep handling repeat work - responses, routing, logging, handoffs. Optional AIOS Care keeps it monitored, tuned, and evolving.

Best fit for

Founders and small teams wearing three hats who need two of them off their plate

Owners who can't hire (or keep) an ops person to own messaging and follow-through

Businesses with tools that need AI and automation plugged in - or no tools yet and a need for a lean foundation

Anyone who knows AI matters but can't tell what's real versus hype for their context

About 30 minutes. No hard sell - leave with a clear picture of what we'd automate first.

Timelines depend on scope and integrations; we set expectations together before build.

Follow the build

Building AI systems from Switzerland and Patagonia.

We document how we audit, design, and implement AI systems - at our own venues and for clients. New videos as we ship.

Start with an AI Automation Audit.

One week. One clear plan. Founder-reviewed. The fee is credited toward an AIOS Sprint if you move forward.

El Bolsón AI | Practical AI Automation for Owner-Led Businesses | El Bolson AI